iPhone: The Boss!

Film crazy Indians did it when Sivaji the Boss was released. Gadget-crazy Americans are going to do it when Apple’s much-touted iPhone is launched on June 29. Such has been the hype surrounding the release that thousands of aficionados have vowed to form over-night queues before Apple stores to buy the phone as soon as the shutters are up in the morning. Ever since its CEO Steve Jobs announced its launch in January, Apple has been carefully building up media frenzy over iPhone, which is supposed to change the mobile phone scenario totally. iPhone is a multi touch sensitive (it can respond to two fingers at the same time) phone without a keypad. It will provide easier access to mail, music and videos. But the hype has not been all for the good. Industry watchers believe that great expectations can lead to great disappointments too. Apple might as well get ready for a barrage of criticism.