Sandisk proclaimed war against Apple?

SanDisk yesterday announced a new, ultra-thin video MP3 player that appears likely to go head-to-head with Apple's newly upgraded iPod nano.

The new Sansa View combines MP3 playback capabilities with full-motion video support, a large screen, long battery life and generous capacity. Perhaps even more notable, the device also boasts an optional 8 GB microSD/microSDHC card for memory capabilities of up to 24 GB.
Scheduled to hit the market in October, the Sansa View will carry a suggested retail price of US$199.99 for a 16 GB flash-based player or $149.99 for a 8 GB version.

"The Sansa View is a new video MP3 player that combines all of the great characteristics of an MP3 player with the video capabilities of a portable media player, and packs it into a pocketable device," said Eric Bone, vice president of marketing for SanDisk's Sansa audio/video product line. "What's more, we're once again showing that category-leading technology can still be very affordable."